HCRG Care Group delivers Wiltshire’s Public Health Nursing service – health visiting, school nursing, baby clinics and the Family Nurse Partnership – alongside a full range of specialist children’s services. Community health is changing for good through a new digital front door that offers families a direct messaging service to health visitors, the introduction of equality and engagement leads, and improved immunisation uptake through digital consent.
Originally commissioned in 2017, HCRG is continuing to deliver Wiltshire’s Public Health Nursing service for ages 0-19 following a renewal in April 2024. The contract includes a number of specialist children’s services – including therapies (speech and language, physiotherapy, occupational therapy), community paediatricians and learning disability nursing.
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The Growing Well Wiltshire app, which provides young people, parents and carers with advice on common topics of interest, with education to improve prevention, helping to take the load off secondary care services.
The app also offers a direct line to school nurses and health visitors, who can either address their questions there and then, or quickly connect them to the services they need. This enables face-to-face time with health visitors and school nurses to be reduced where it’s not needed.
Through digital health development questionnaires at key transition points (school entry, Year 7, Year 9, Year 11 and soon Year 13), covering all pupils including those who are home educated. This is a low-cost but high-impact tool that gives us a detailed picture of children’s health and wellbeing needs, helping us offer target support that’s driven by need.
Through a new digital consent platform, Cinammon, even in areas with historically lower uptake, such as Swindon.
This is backed by engagement and creative communications: for instance, children told us their biggest question about vaccines was about the size of the needle, not the science behind vaccines. So in response, our immunisation equality leads produced an animation to address exactly this concern.
A digital front door, making it easier for people to navigate and access services.
Equality and Engagement Lead roles - ensuring inclusivity for underserved communities (e.g., Gypsy, Roma, Traveller, Boater, Military).
Connecting the community through co-delivery and group interventions within family hubs.
Increasing reach through integrated delivery with third sector partners.
Delivering additional early contacts (3-4 month reviews) to target support where it makes the biggest difference.